Coca-Cola's Christmas campaign reminds us in difficult times
Jan 8, 2024 4:55:16 GMT -5
Post by account_disabled on Jan 8, 2024 4:55:16 GMT -5
Christmas is about to arrive in an atypical setting, where the coronavirus continues to be the main protagonist of the year. Directly or indirectly, the pandemic has affected us in one way or another, but this does not mean that such important dates lose the essence that characterizes them: family and love . Coca-Cola also wanted to show its optimism and reminds us in its usual Christmas campaign that, in these moments, we have to be next to the people we care about . The pandemic has made 2020 full of sad moments, and we don't know if next year will be better or worse. That is why we must take advantage of the present that accompanies us with those who are still by our side . The Coca-Cola campaign wants to demonstrate precisely those fraternal values that give us life, especially when the world seems to have gone crazy . In this way, under the successful motto " This Christmas, the best gift is you ", the new global campaign presented by the brand and carried out by the creative agency Wieden + Kennedy London will be seen in 91 countries on all continents, with the objective that, in the hardest moments, we do not forget what is priority .
If you do not display the embedded video correctly, click here . Taika Waititi, winner of an Oscar Award for Best Adapted Screenplay for the film Jojo Rabbit, has been in charge of directing the spot which they have Email Data named " The Letter ". The magic of Christmas manages to unfold in a story where adventure and love act in a complementary way . All this under the spotlight of a father who embarks on an amazing journey to reach the North Pole and deliver Santa Claus's letter from his daughter, but who finds himself with the unexpected "closed for Christmas" sign. Desperate and saddened, he gets on a Coca-Cola truck that brings him closer to his house and, without realizing it, he manages to fulfill the greatest wish of his little daughter. The protagonists of Coca-Cola There is no doubt, and Coca-Cola's history confirms it, that the brand's relationship with Christmas, and especially with Santa Claus, is very special . «We are very proud of the historical legacy that the brand has left us at this time. Our Christmas campaign wants to reach out to the Spanish people with a close message that reminds us that the best gift we can give to those who matter most to us is to be more present than ever, dedicating our attention and our time to them in some way," says Ángela Gómez.
Gil-Ortega, Brand Manager of the Coca-Cola brand at Coca-Cola Iberia. coca cola truck On this occasion, the campaign coincides with the 100th anniversary of the brand's first Christmas spot , but that does not mean they are going to leave their famous ambassador forgotten. Santa Claus has always worked as an endearing character on these dates. It was in the 1920s when Coca-Cola began showing him in its first advertisements , although it was not until the 1930s that the true essence of Santa Claus was captured . Nowadays, the white-bearded man who usually enters through chimneys to leave gifts on Christmas night is already well known throughout the world. And although Santa Claus is the main protagonist of Coca-Cola at Christmas, he is not the only one. In fact, imagination and magic are well received these days , as in 1922, when Coca-Cola launched its first advertisement in France in which a polar bear acted as a brand image and has also become an iconic character for your future campaigns. Especially because of his appearance in 2013 in a campaign produced by Ridley Scott. On the other hand, also iconic is the Coca-Cola truck, which appears this year as the means of transportation that transforms a girl's wishes into reality . If you do not display the embedded video correctly, click here .
If you do not display the embedded video correctly, click here . Taika Waititi, winner of an Oscar Award for Best Adapted Screenplay for the film Jojo Rabbit, has been in charge of directing the spot which they have Email Data named " The Letter ". The magic of Christmas manages to unfold in a story where adventure and love act in a complementary way . All this under the spotlight of a father who embarks on an amazing journey to reach the North Pole and deliver Santa Claus's letter from his daughter, but who finds himself with the unexpected "closed for Christmas" sign. Desperate and saddened, he gets on a Coca-Cola truck that brings him closer to his house and, without realizing it, he manages to fulfill the greatest wish of his little daughter. The protagonists of Coca-Cola There is no doubt, and Coca-Cola's history confirms it, that the brand's relationship with Christmas, and especially with Santa Claus, is very special . «We are very proud of the historical legacy that the brand has left us at this time. Our Christmas campaign wants to reach out to the Spanish people with a close message that reminds us that the best gift we can give to those who matter most to us is to be more present than ever, dedicating our attention and our time to them in some way," says Ángela Gómez.
Gil-Ortega, Brand Manager of the Coca-Cola brand at Coca-Cola Iberia. coca cola truck On this occasion, the campaign coincides with the 100th anniversary of the brand's first Christmas spot , but that does not mean they are going to leave their famous ambassador forgotten. Santa Claus has always worked as an endearing character on these dates. It was in the 1920s when Coca-Cola began showing him in its first advertisements , although it was not until the 1930s that the true essence of Santa Claus was captured . Nowadays, the white-bearded man who usually enters through chimneys to leave gifts on Christmas night is already well known throughout the world. And although Santa Claus is the main protagonist of Coca-Cola at Christmas, he is not the only one. In fact, imagination and magic are well received these days , as in 1922, when Coca-Cola launched its first advertisement in France in which a polar bear acted as a brand image and has also become an iconic character for your future campaigns. Especially because of his appearance in 2013 in a campaign produced by Ridley Scott. On the other hand, also iconic is the Coca-Cola truck, which appears this year as the means of transportation that transforms a girl's wishes into reality . If you do not display the embedded video correctly, click here .